Company Info

Our Mission

To create events that provide a one-of-a-kind experience. Our purpose is to have fun while being a participant in life’s journey by advocating health and wellness. All abilities are welcome to participate!

Our Vision

To create and execute the most participant-centric experiences; to build a place where people can exceed their dreams of what is possible.

Our Values

As an organization, we are committed to the following values, ideals and goals:

  • Values a culture of inclusion, to seek diverse perspectives, to ask questions and learn from one another.
  • Values a safe, comfortable, non controversial, no judgment workplace.
  • Values the safety of the ASE staff, volunteers, spectators, partners and participants is most important.
  • Values working together, cares about each other and makes everyone’s job easier. The whole is bigger than the parts.
  • Values a culture of inclusion, to seek diverse perspectives, to ask questions and learn from one another.
  • Values a safe, comfortable, non controversial, no judgement workplace.
  • Values the safety of the ASE staff, volunteers, spectators, partners and participants is most important.
  • Values customer service, we treat others they way we want to be treated, always focusing on the customer experience.
  • Values learning and growing.
  • Values all sponsors are our partners in our success.
  • Values and maintains strong fiscal responsibility.
  • Values and supports other athletic and community organizations.
  • Values, supports, engages and rewards our volunteers.
  • Values partnerships with a variety of local charitable organizations to give back to the community
  • Values conducting our business with a strong fiscal impact and strong social impact.