Aaron Del Mar – Founder & CEO

Aaron Del Mar founded ASE back in 2018. As President, Aaron oversees all aspects of the company. Graduating from Indiana University with a bachelor’s degree in Public Management, Aaron has become a true entrepreneur and currently owns and manages multiple companies. He currently resides in Palatine, IL.

Austin Weil – Event Logistics and Volunteer Director

Danielle Snare – Communications & Event Director

Danielle was a key player in helping get ASE off the ground back in 2008. After a short time away she rejoined the team in 2010 as an Event Director and now currently oversees ASE’s Communication & Event Logistics. Being an avid runner herself, Danielle brings personal experience as well as the love of running to ASE events.

Danielle graduated from Trinity International University, where she received her Bachelor of Arts degree in Communications. When Danielle isn’t working on ASE projects, she enjoys time with her husband and being a mommy to her three beautiful children.

Edan Gelt, MBA, CMD – National Advertising and Sponsorship Consultant

Edan’s focus is promotional strategies, sponsorships, branding, sales-enhancing partnerships, contract negotiations, media-buying and grass-roots initiatives. Gelt is certified in Digital Advertising, holds a Bachelor of Science in Economics from Elmhurst College and an MBA from University of Illinois Urbana-Champaign.  


Isabella Berkoff, Social Media Manager

Isabella manages the social media operations at ASE, from photography and content creation to influencer marketing, as well as the Ambassador and Corporate Wellness Programs.

Isabella graduated from the Savannah College of Art and Design with a BFA in Fashion Marketing and Management and a minor in Interactive Game Design. When she’s not at work, you can most likely find her out on the ice enjoying a game of hockey or hanging out with her cat, Bandit.

Donna Sanderson, Staff Accountant